Did you know that Cracker Barrel offers a “Books on Audio” rental collection? Here’s how it works: You purchase a copy of one of their many popular CD audiobooks, listen, then return it to another one of their many restaurant locations for a refund minus a $3.49 fee for each week you’ve had it. Readers then select another title and the process starts over again. How convenient–dinner and a good book!
A patron recently shared this tidbit with me while at our library stocking up on CD audiobooks for an extended trip. How savvy: By meeting a basic travel need (entertainment), Cracker Barrel is also encouraging return patronage and hopefully some brand loyalty in the process.
If you prefer print, there are certain hotel chains that provide a similar service. Very recently I stayed overnight at the lovely Mark Twain Hotel in Peoria, Illinois. Not only were customers able to borrow books from their impressive library at no cost, but there’s also a DVD collection available from the front desk. My family was delighted to be able to watch the new Avengers movie on a Blu-Ray player already provided in the room.
Where else can readers/listeners take advantage of these alternative little libraries? Let us know and we will try to pass along the goodwill.
